Please join MACMA for our first 2024 “On The Road” event. Cost for In-person attendance: $85.00 for MACMA members and $135.00 for non-members (includes individual membership through December 31, 2024) Breakfast starts at 10:30am Join us at the groundbreaking live event hosted by the Media Audience and Content Marketing Association (MACMA), where the spotlight shines on the pivotal strategies and tactics essential for the retention and renewal within the #retention economy. This exclusive gathering is dedicated to publishing, media, event companies, and industry trade associations, offering a deep dive into compelling case studies that showcase how to thrive by retaining exhibitors at events, advertisers, paid subscribers, and memberships. While acknowledging the unique challenges faced by publishers and associations, this event underscores the shared focus on renewal and retention as the vital crossroads for both sectors. Attendees will also explore innovative approaches to organically acquiring audiences, emphasizing that the core of sustained success lies in mastering the art of renewal. Don't miss this opportunity to learn, network, and drive your organization towards unparalleled growth in the retention economy. Schedule: 11:10am – Opening Remarks 11:15am – 12:15pm 12:15pm – 1:15pm – Lunch (provided) 1:15pm-2:00pm In the current digital age, where audience engagement and member retention are more challenging than ever, this panel will explore effective strategies at the intersection of publishing, media, and associations. Our panelists will delve into innovative practices that have successfully driven renewal rates, enhanced member engagement, and strengthened brand loyalty within their respective organizations.
Moderator: 3:00pm-4:00pm
The Ultimate Resource for Media, Audience, and Content Marketing ProfessionalsOur monthly podcast features candid conversations with industry leaders and experts that provide valuable insights, education, and diverse perspectives on various media, content, and marketing-related topics. Episodes
MACMA Recorded WebinarsDid you miss a live MACMA Webinar? Are you a current MACMA Member? Not yet a MACMA Member? CLICK HERE to join MACMA today to gain access to the recorded webinars and all MACMA Member Only Benefits. Recent MACMA Webinars:
Title: Unleashing the Power of Customer Data Platforms in B2B Media
Unlocking Digital Audiences: the GA4 Moment and Cookies
Join TodayBe a part of MACMA and take advantage of all that membership offers. It's education, networking, and more...It's how to stay in the know...its #wheretheconversationhappens. LEARN MORE |