Check Out Previous Editions
July 2019  |  May 2019  | March/April 2019  February 2019  |  January 2019
November/December 2018  |  October 2018  


 

 

Contributors Wanted for Future Editions
Email MCMA To Learn More... 

Live Jazz and Billy Joel Ticket Giveaway Headlines September Networking Event

Kick-off the new year on September 18th at the Novotel Hotel (5:30 pm)

Say So Long to Summer! Make time to reconnect with familiar faces while making new friends! Join the MCMA at a special cocktail reception as we welcome in the fall. There will be food, drink and exciting news about our 2019-2020 program calendar that you don’t want to miss.  Headlining the event will be an industry-led jazz quartet featuring Chris Paradysz (PMX Agency). And thanks to the XYZ, an attendee will win two tickets to see Billy Joel at Madison Square Garden in October.

Register Today



Membership Renewal Season is Upon Us

MCMA individual and corporate members should have recently received their 2019-2020 renewal notices. If you renew before the September Networking Event (September 18th) you will be entered into a drawing for one of two $75 Amazon Gift Cards. Membership this year includes several new benefits including access to an online members-only community where you can get answers to pressing questions along with the ability to see all educational sessions live-streamed.

Renew (or Join Us) Today


 

Industry News

Folio Talks with Content Engagement Experts - Here’s What They Had To Say

In June, top practitioners in the industry-leading companies led a hands-on Master Class on content engagement. The Folio Sponsored conversation honed in on the new best practices for content amplification and distribution. Here’s what you missed, via Folio.com.

Read More at Foliomag.com

PubExec Offers an Inside Look at the Yale Publishing Course

Each summer, publishing leaders head to the campus of Yale University to step into the classroom for a week-long reflection about where the industry is, where the industry is headed and how to manage the dynamic change inherent in so many organizations today.

Pub Exec has an inside look at the key takeaways from this year’s course. 

Read More at PubExec.com
 


 

Before You Plan Your Postal Budget

Our thanks to long-time MCMA member Matt Morrone for this timely update.

If you are planning your Postage Budget for 2020 the increase would be about 2% for most products with a 4% for Marketing Mail Flats (e.g. catalogs and magazines that are not periodicals class).

One possible wrinkle is that the Postal Rate Commission (PRC) is in the middle of the 10-year mandatory review of the current system which uses the CPI to raise rates. There is no guarantee as to what they will decide but whatever it is I can safely state that some segment of the mailing community will not like it and challenge it. With that in mind, you can plan on the above for a good part of the year but be prepared for a larger increase later on.

When I get more information on the 10-year review mandated by the Postal Accountability and Enhancement Act (PAEA) I will pass it on. In the meantime, some highlights from the first nine months of the USPS fiscal year.

  • Net Loss of 1.2 billion for May compared to the planned loss of 524 million.

  • Net Loss of 5.2 billion YTD compared to the planned loss of 3.2 billion.

  • Total mail volume is down 4.2% compared to SPLY(same period last year).

  • First Class volume is down 2.8% compared to SPLY and revenue is down 1.75% compared to SPLY. This accounts for about 35% of total revenue and has the highest profit margin.

  • Periodicals volume is down 7% compared to SPLY and revenue down 6.1% compared to SPLY. This accounts for about 2% of total revenue.

  • Marketing Mail(Standard Mail) volume is down .5% compared to SPLY and revenue is up .4% compared to SPLY. This accounts for about 23% of total revenue.



Upcoming Events

MCMA Hosted:

  • Fall Networking Event - Wednesday, September 18th (5:30 pm) 

  • October Educational Event - Wednesday, October 16th (5:30 pm)

    • Co-Hosted with the Direct Marketing Club of NY (DMCNY) - details coming soon

  • November Educational Event - Wednesday, November 20th (11:30 am) at the Princeton Club

  • Annual Holiday Party - Tuesday, December 10th (11:30 am) at the Princeton Club

Other Events

The MCMA is pleased to announce a relationship with the Direct Marketing Club of NY (DMCNY) where our members will get special pricing at DMCNY events throughout the year. Just use the code “MCMA” when registering.

We're Here for You

Know someone who should be getting these emails? Trouble logging into the-MCMA.org? Help is always an email [email protected] or a call (646) 341-3643 away.
 
 

One Last Thank You to Our 2018-2019 Sponsors

Media & Content Marketing Association