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"What DTC Brands and Publishers Can Learn from Each Other..."
A Joint Event with the DMCNY on October 16th at 5:30 PM
The use of subscription and continuity programs, once the primary domain of magazines and newspapers have proliferated not only among media companies but also among products and services as diverse as cosmetics and clothing, gourmet prepared meals and pet food, house cleaning and furniture. Join us for this insightful program, co-hosted by the MCMA & DMCNY, as we explore the explosion of this profitable business model and what it means for the future of marketing, publishing, and purchasing.
Our panel of experts from media and DTC brands will discuss how:
- Marketers from across industries are exploring/exploiting this model
- Publishers are adapting and broadening their content offerings beyond the ‘traditional’ subscription offer
- Marketers from publishing companies and DTC brands alike are combining their content & data to create audiences for themselves and their partners/advertisers
Sound of Smooth Jazz Fills September Networking Event
The MCMA kicked the new year off in style earlier this month at its September networking event. It was a festive night with two giveaways provided by our friends at the XYZ and Folio. Congratulations to our winners - Judy Serfilippi (Billy Joel Tickets provided by the XYZ) and Alison Papalia (full pass to the Folio Show, courtesy of Folio.com). A special thanks to the XYZ for their support and Chris Paradysz for providing our musical entertainment. Check back soon for pictures from the evening.
Industry News
How to Make Branded Podcasts that Pop
A different approach to gaining new customers via podcasts. Recent standouts have given marketers a playbook for how to get users to tune in. Read the article at AdAge.com for more on how nationally known companies are leverage the medium to gain success. Even Trader Joe's which does no traditional marketing has gotten into the game.
Read More at AdAge.com
Make Your B2B Content More Engaging
B2B content marketing tends toward common pitfalls. There's often too much industry jargon, too many promotional messages, and too little appeal to the buyer’s emotion. Check out these tips on how you can reverse these trends.
Read More at PubExec.com
Upcoming Events
MCMA Hosted:
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October Educational Event - Wednesday, October 16th (5:30 pm - details above)
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November Educational Event - Wednesday, November 20th (11:30 am) at the Princeton Club
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Annual Holiday Party - Tuesday, December 10th (11:30 am) at the Princeton Club
Other Events
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