Event Calendar
Executive Social Media Strategy & Planning
Friday, October 29, 2021, 12:00 PM - 1:00 PM EST
Category: Events

Ever wonder how the big social media platforms REALLY work? Want to get on the inside track and learn from trusted colleagues how to get the best results? Then this course is for you! Join us along with Patti Devine to learn an executable social media plan to help grow your company's bottom line. Register today - this course is limited to the first 100 attendees.

Who Should Take This Course:

Senior executives of member organizations leading marketing for their companies. This course is aimed at seasoned circulation and direct marketers in consumer and business-to-business leadership roles. 

Take This Course and Walk Away With...

- An executable social media plan
-Ways to leverage your data-based marketing skills in the social media space
-Vital knowledge to bring back to your company to help them grow their bottom line using social media

Course Format

There are four "live" (synchronous) meetings, plus microlearning homework exercises to help you build your strategy and plan. Live sessions will be on September 17th and 24th along with October 15th and 22nd (all at noon ET).

Course Director

Patti Devine - Digital Marketing Consultant

Focused on audience development for newspapers and magazines for most of her career, with an eye toward digital transformation since 2016, Patti Devine has worked with nearly one hundred media brands. The shift to digital came when she accepted a full-time role at Today Media. For a year, Patti implemented, optimized, and reported on local programmatic campaigns on behalf of the firm’s advertising clients from Albany to Delaware.

Today, she manages the strategy and implementation of organic and paid social and search campaigns for global companies, local businesses, municipalities, and non-profits. Recent clients include Foa & Son, an international insurance broker; Step Up for Better Living, a non-profit in the Bronx; and the Town of Pine Plains in northeast Dutchess County, NY.

Before becoming a consultant, Patti worked in consumer marketing and audience development for Time Inc. There, having the ability to clearly envision the customer's viewpoint enabled her to successfully manage and enhance the customer retention program for Time magazine's 4 million subscribers. After leaving Time Inc. full time, she continued in a consulting capacity at FortuneMoney, and the Southern Progress titles until 2008.

Passionate about teaching and nurturing talent, Patti has taught business, marketing, and entrepreneurship to undergraduate and graduate business students at Fordham University, NYU, and CUNY Baruch College in New York City. She is currently an adjunct lecturer teaching Marketing Strategy at SUNY New Paltz. She speaks at industry events and conducts training sessions for her clients, sharing best practices and processes to help marketers excel.

Cost:

MCMA Members: $249

Non Members: $299

Includes access to recordings from all sessions and a certificate of completion. Group discounts available, please email [email protected] to learn more.