Email and Newsletter Summit 2.0: Strategies for Engagement & Profitability
Thursday, September 26, 2024
Chicago, Illinois
Registration Rates:
MACMA MEMBER - $125.00
NON-MACMA MEMBER with membership through December 31, 2024 - $155.00
CLICK HERE TO REGISTER
This is an in-person event and there is not a remote attendance option.
Space is limited so register early to guarantee your spot.
Location:
Chicago Yacht Club
400 East Monroe Street
Chicago, IL 60603
https://www.chicagoyachtclub.org/
Please join MACMA for this groundbreaking event.
MACMA Thanks the 2024 Email Summit Sponsors
Registration Rates:
MACMA MEMBER - $125.00
NON-MACMA MEMBER + with membership thru 2024 $155.00
CLICK HERE TO REGISTER
Event Agenda:
Registration and Continental Breakfast: 9:45-10:15am CDT
Session 1: 10:20am-11:15am CDT
Title: Email and Newsletter Strategies
Description:
Integrating with Product Mix and Profitability: Explore the strategic placement of email and newsletters within the overall product and profitability mix. Discuss the necessary investments in staffing, collaboration and platforms to maximize impact.
Speaker:
Susan Jacobs, SVP Sales, City Brands-Crain Communications and Elizabeth Couch, Director of Audience Engagement
Session 2: 11:15am-12:00pm CDT
Title: Mastering Key KPIs for Effective Audience Engagement
Description:
Delve into the crucial KPIs for email and newsletter performance. Provide actionable insights on how to optimize these metrics to drive decision-making and outline practical engagement tactics.
Speaker:
Patti McGuinness, SBM Audience Development
Lunch: 12:15-12:45pm CDT
Session 3: 1:00pm-1:45pm CDT
Title: Synergizing Audience, Marketing, and Editorial for Enhanced Engagement
Description:
Discuss how collaboration between audience development, marketing, and editorial teams can lead to superior email and newsletter engagement and monetization. Address common content challenges and solutions.
Speaker:
Travis Hessman, VP of Content-Endeavor Business Media
Session 4: 2:15pm-3:00pm CDT
Title: Influence of Email Infrastructure and Technology on Publishing Success
Description:
Cover the impact of email infrastructure leaders and technology on publishing and media, highlighting best practices and innovative solutions.
Speaker:
Andrea Mooney, VP, Audience Platforms | 1P Data | Identity Resolution | Consent Management, Nexstar Media Group
Session 5: 3:00pm-3:45pm CDT
Title: Leveraging a Customer Data Platform as the Source of Truth
Description:
Explain how to utilize a Customer Data Platform (CDP) to unify data across channels, personalize content with AI/ML, and optimize email and newsletter campaigns for maximum engagement and monetization.
Speaker:
AnnMarie Wills, CEO-LeverageLab
Networking Reception: 3:45-4:45pm CDT
Registration Rates:
MACMA MEMBER - $125.00
NON-MACMA MEMBER with membership through December 31, 2024 - $155.00
CLICK HERE TO REGISTER
________
The Ultimate Resource for Media, Audience, and Content Marketing Professionals
Our monthly podcast features candid conversations with industry leaders and experts that provide valuable insights, education, and diverse perspectives on various media, content, and marketing-related topics.
Episodes
Browse through our collection of episodes featuring discussions with leaders and experts in the industry. Subscribe to stay up-to-date on the latest news and trends in the media, audience, and content marketing.
Episode 1: The Impact of Artificial Intelligence on The Publishing, Media, and News Industries – Part One
Episode 2: The Impact of Artificial Intelligence on The Publishing, Media, and News Industries – Part Two
Episode 3: Uncharted Metrics: Embracing the Paradigm Shift to Google Analytics 4
Episode 4: How Intent Data is Shaping Audience Strategies and Transforming Publishing
Episode 5: Crafting Authentic Engagement: A Deep Dive with Carla Zanoni
Episode 6: Inside the Evolution: Live Insights with James Hewes on Media’s Future at MACMA’s Holiday Extravaganza
Episode 7: The Reinvention of Magazines in a Digital World: A Conversation with Peter Houston
Episode 8: Unveiling the Future of Audience-Driven Product Innovation with Ronda Hughes
Episode 9: Scaling Engaged Niche Communities & The Art of Experimentation in News Organizations
Episode 10: Transforming Behavioral Insights into Action: Strategies to Elevate Audience Engagement & Ad Performance
Episode 11: Navigating the Zero Click World with Tahnee Perry
Episode 12: Tracking Audience Engagement Trends: Strategies for the Digital Age with Madeleine White
Episode 13: Navigating the First-Party Data Revolution: Privacy, Personalization, and Profit
Full information on the MACMA Podcasts can be found HERE
MACMA Recorded Webinars
Did you miss a live MACMA Webinar? Are you a current MACMA Member?
MACMA Members can access the MACMA Recorded Webinars by clicking HERE.
Not yet a MACMA Member? CLICK HERE to join MACMA today to gain access to the recorded webinars and all MACMA Member Only Benefits.
Recent MACMA Webinars:
(click here for full webinar descriptions)
Title: Lead Generation - Best Practices and Tools
Recorded: Thursday, August 24, 2023
Speakers: Sandra Kehoe, Marketing Director, Sales at Emerald X
Meg Estevez, Marketing Consultant
Title: Unleashing the Power of Customer Data Platforms in B2B Media
Recorded: Thursday, June 15, 2023
Speaker: Lindsey Griffith, Manager of Data Technology at Endeavor Business Media
Unlocking Digital Audiences: the GA4 Moment and Cookies
Recorded: Friday, March 10, 2023
Speakers: Patricia McGuinness, President, SBM Audience Development
Dennis Hecht, Chief Product & Analytics Officer, 7 Knots Digital
