Email and Newsletter Summit 2.0: Strategies for Engagement & Profitability
Thursday, September 26, 2024
Chicago, Illinois
Location:
Chicago Yacht Club
400 East Monroe Street
Chicago, IL 60603
https://www.chicagoyachtclub.org/
This is an in-person event and there is not a remote attendance option.
Space is limited so register early to guarantee your spot.
Please join MACMA for this groundbreaking event.
MACMA Thanks the 2024 Email Summit Sponsors
Registration Rates:
MACMA MEMBER - $125.00
NON-MACMA MEMBER with membership through December 31, 2024 - $155.00
CLICK HERE TO REGISTER
Need a hotel room? Click here for information
Email and Newsletter Summit 2.0: Strategies for Engagement & Profitability
Join industry leaders at the Email and Newsletter Summit 2.0: Strategies for Engagement & Profitability, where experts like Jim Kirk from Crain’s Chicago Business and Andrea Mooney from Nexstar Media Group will share innovative and practical insights. Discover how to integrate email strategies into your product mix, master key KPIs, and leverage technology to boost audience engagement and profitability. Don’t miss this opportunity to network and learn from the best in the business.
MC - Joel Hughes
Joel Hughes is the Founder and CTO of Paperbak Labs LLC, where he leverages his extensive experience in digital media to help B2B media companies and brands streamline operations, reduce costs, and implement effective tech and audience strategies. With a career spanning over two decades, Joel has held numerous executive roles, including SVP of Digital Intelligence at Farm Journal, Chief Marketing Officer at Cloudbakers, and Chief Operating Officer & Chief Digital Officer at EnsembleIQ. Known for his expertise in data strategy, audience development, and digital product innovation, Joel is a recognized authority in the field, having been named a Folio: Top 100 honoree. His work is driven by a commitment to simplicity, respect, and compassion, helping businesses grow sustainably while cutting through the noise in a competitive landscape.
Event Agenda:
Registration and Continental Breakfast: 9:45-10:15am CDT
Session 1: 10:20am-11:15am CDT
Title: Email and Newsletter Strategies
Description:
Integrating with Product Mix and Profitability: Explore the strategic placement of email and newsletters within the overall product and profitability mix. Discuss the necessary investments in staffing, collaboration and platforms to maximize impact.
Speaker:
Jim Kirk, Group Publisher and Publisher and Executive Editor at Crain’s Chicago Business and Elizabeth Wolfe Couch Director of Audience Engagement
Jim Kirk is the Group Publisher and Executive Editor at Crain’s Chicago Business, a position he has held since October 2018. With nearly three decades of experience in journalism and media, Jim has been a driving force in leading growth and transformation across several prominent news organizations. Before his current role, he was Senior Vice President of Strategic Initiatives at Tribune Publishing and Editor-in-Chief at the Los Angeles Times, where he also served as Interim Executive Editor. Jim’s leadership journey includes serving as Publisher and Editor-in-Chief at the Chicago Sun-Times, where he oversaw significant editorial and operational changes. Earlier in his career, he held editorial leadership roles at Bloomberg and the Chicago Tribune, including Associate Managing Editor for Financial News. Throughout his career, Jim has been known for his ability to build strong editorial teams, drive innovation, and develop impactful content strategies that resonate with audiences. He earned a BA from Illinois State University and lives in the Chicago area with his wife Michelle and has three children – Evan, Meghan and Anna.
Session 2: 11:15am-12:00pm CDT
Title: Mastering Key KPIs for Effective Audience Engagement
Description:
Delve into the crucial KPIs for email and newsletter performance. Provide actionable insights on how to optimize these metrics to drive decision-making and outline practical engagement tactics.
Speaker:
Patti McGuinness, SBM Audience Development
Patricia McGuinness is the President of SBM Audience Development, where she has been at the forefront of audience growth and engagement strategies for over 25 years. Known as a data-driven marketing strategist, Patricia has helped numerous publishers, small businesses, and non-profits transition from legacy publishing to a digital-first approach. Her expertise lies in utilizing first-party data, analytics, and innovative digital marketing practices to build and sustain engaged audiences. Before founding SBM Audience Development in 2009, Patricia served as the Audience Development Director at The Path to Purchase Institute, where she played a key role in the company’s shift from traditional publishing to a multi-platform media business. Her career in audience development began in circulation management, and she has since become a recognized authority in the field, valued for her ability to integrate data management with strategic marketing initiatives. Patricia holds a Bachelor of Arts in English from Dominican University.
Lunch: 12:15-12:45pm CDT
Session 3: 1:00pm-1:45pm CDT
Title: Synergizing Audience, Marketing, and Editorial for Enhanced Engagement
Description:
Discuss how collaboration between audience development, marketing, and editorial teams can lead to superior email and newsletter engagement and monetization. Address common content challenges and solutions.
Speaker:
Travis Hessman, VP of Content-Endeavor Business Media
Travis Hessman is the Vice President of Content at Endeavor Business Media, where he oversees the editorial strategy and content development across multiple industry-leading publications. With over a decade of experience in B2B media, Travis has held various editorial roles, including Group Editorial Director and Editor-in-Chief at IndustryWeek and New Equipment Digest. His expertise lies in covering trends in manufacturing technology, automation, and emerging digital tools, as well as reporting on the best practices of top tech companies. Travis’s career is marked by a commitment to high-quality journalism and a keen understanding of industry trends. He has been instrumental in driving content strategies that resonate with professional audiences, making him a respected leader in the field. Travis holds an MBA from Cleveland State University and an MFA in Creative Writing from Kent State University, blending business acumen with a deep appreciation for storytelling.
Session 4: 2:05pm-3:00pm CDT
Title: Influence of Email Infrastructure and Technology on Publishing Success
Description:
Cover the impact of email infrastructure leaders and technology on publishing and media, highlighting best practices and innovative solutions.
Speaker:
Andrea Mooney, VP, Audience Platforms | 1P Data | Identity Resolution | Consent Management, Nexstar Media Group
Andrea Mooney is the Vice President of Audience Platforms at Nexstar Media Group, where she leads innovative strategies in 1st-party data collection, identity resolution, and audience engagement for the largest owner of news media brands in the U.S. With over two decades of experience in digital content strategy, data analytics, and omnichannel marketing, Andrea has a proven track record of increasing audience loyalty, boosting revenue, and driving successful marketing campaigns across B2C, B2B, and B2B2C environments. Prior to her current role, she held key positions at CDS Global, the Houston Chronicle, and Rigzone.com, where she excelled in digital transformation and audience development. Andrea holds a Master of Arts in Human Dimensions of Organizations from The University of Texas at Austin, where she focused on leadership, communication, and change management.
Session 5: 3:00pm-3:45pm CDT
Title: Leveraging a Customer Data Platform as the Source of Truth
Description:
Explain how to utilize a Customer Data Platform (CDP) to unify data across channels, personalize content with AI/ML, and optimize email and newsletter campaigns for maximum engagement and monetization.
Speaker:
AnnMarie Wills, CEO-LeverageLab
AnnMarie Will is the co-founder and CEO of Leverage Lab LLC. For nearly 30 years, AnnMarie has been obsessed with the transformative power of customer data for Media enterprises. As a senior Audience, Data and Product Development executive with notable media organizations like Knight Ridder, Penton (now Informa), and SourceMedia (now Arizent), AnnMarie established herself as a leading authority on monetizing audience data for media and leads Leverage Lab in the first party data revolution.
Networking Reception: 3:45-4:45pm CDT
CLICK HERE TO REGISTER
MACMA Thanks the 2024 Email Summit Sponsors
