MACMA INDUSTRY DAY 2023
Revenue & Audience: Pathways to Success
#macmaday2023
#wheretheconversationhappens
NEED A HOTEL ROOM - PLEASE RESERVE BY WEDNESDAY, MARCH 22, 2023
MACMA has secured a block of hotel rooms at the reduced rate of $255.00 per night (total cost with taxes is $309.59) for the nights of Wednesday, April 12 and Thursday, April 13. The current room rate per night is about $425.00 so this rate is a significant discount. The Belvedere Hotel is an easy and direct .5 mile walk to the Hearst Tower (the meeting location). The special room rate is guaranteed until Wednesday, March 22, 2023 so please make your hotel reservations ASAP. To make reservations please call the hotel directly 212-245-7000 Monday-Friday 9am-4pm ask for reservations. You need to let the reservation agent know you are with the "MACMA" group. The hotel website is https://www.belvederehotelnyc.com/.
APRIL 13, 2023
HEARST TOWER, NYC
9AM – 5 PM ET
WHO SHOULD ATTEND MACMA DAY?
EVERYONE:
- Tasked with Audience Growth & Revenue
- Focused on the Future of Media
- Invested in Data & Fulfillment
- Dedicated to Engagement & Revenue Opportunities
- Committed to the Successful Shift from Print to Digital
- Willing to Share, Participate &
- Be a Part of the Industry Conversation
AGENDA AT A GLANCE:
- 8:45-9:15AM BREAKFAST
- 9:30-11:30: MORNING PANEL: REVENUE & AUDIENCE CONVERSATIONS
- 12 – 1pm – Luncheon
- 1-3pm -Roundtable Discussions: The HOTTEST TOPICS with the BEST SOLUTIONS
- 3pm – 3:30pm – Industry Update - An Exclusive with AAM/BPA
-
Danielle O’Connell, VP, Client Development, AAM + Richard Murphy, CEO, BPA
- 3:30pm – Ask Brian Morrissey –The Rebooting
- 4pm – 5pm – Cocktail Reception
- *subject to change
MORNING PANEL & CONVERSATION TOPICS: The Next Frontier In Audience & Revenue (9:30 - 11:30am)
- Audience Acquisition, Engagement & Loyalty:
- Carla Zanoni, Head of Audience, Marketing & Analytics at TED
- Streaming & Audience – CTV- Reaching Your Audience Wherever They Are.
- Roberta Muller, SVP Product Development, Northstar Travel Group
- Eric J. Dickens - Director of Digital Ad Operations & Digital Ad Services
- James Miller - Studio 90 - Director of Product Management
- Growth and Retention – The Keys to Monetization?
- Kristine Wyatt – Director of Growth, B2B, Morning Brew
- The Future of Content Platforms
- Jim McKelvey, CEO, Invisibility, Co-Founder, Square
Benefits to Partners & Attendees:
Presenting Partner Fee: $2,500.00 - If interested in becoming a Presenting Partner please email Lisa Pistilli at [email protected]
MACMA Day Attendee Registration Fees:
Hotel Information:
Please check back for the hotel information. The information should be finalized by Friday, March 10, 2023
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