MACMA Industry Day 2024

"Network with the Best: MACMA Industry Day Featuring Top Media Industry Leaders"

On April 4, 2024 MACMA held our Annual Industry Day at Hearst Tower NYC. This event, hosted by The Media Audience & Content Marketing Association, will bring together eight of the most influential speakers across the B2B and B2C Media/Events industry to share their insights and expertise on the theme: “Unlocking A.C.E.: Innovative Strategies in Acquisition, Content, and Engagement for Maximizing Audience and Monetization”. Don't miss out on this opportunity to learn, network, and take your career to new heights.

Engage with Renowned Speakers: Our lineup of speakers includes eight industry professionals who are at the forefront of audience development, content monetization, and engagement strategies. They will share their insights and expertise, giving you a holistic approach to journey and growth, fresh angles on artificial intelligence, innovative strategies for audience interaction, and much more.

Valuable Knowledge and Skills: Gain valuable knowledge and skills through a variety of sessions covering a range of topics, such as cultivating intent data, transforming behavioral insights into action, and leveraging interactivity for deeper connections. Each session is designed to provide you with fresh perspectives and practical takeaways that you can implement in your career.

Expand Your Network: Connect with industry professionals and experts, expanding your connections and collaborative opportunities. We believe that networking is a crucial aspect of professional growth, and we have created an environment that encourages meaningful connections and knowledge sharing.

Live Q&A Podcast: Participate in a live Q&A podcast conversation with influential publishing leaders. This is your chance to engage with experts and ask burning questions that will help you navigate the media industry.

Culminating Networking and Cocktails: We want you to end the day on a high note. Join us for networking opportunities alongside refreshing cocktails, where you can mingle and exchange ideas with the best and brightest in the media industry.

Event Agenda:
9:30 am - 10:05 am
Speaker: Amanda Landsaw - VP Audience Development at Endeavor Business Media
Topic: Audience First - A Holistic Approach to Journey and Growth

10:10 am - 10:50 am
Speaker: Len Roberto - VP Audience Growth at Cyber Risk Alliance
Topic: Cultivating Intent Data: Unveiling Future Signals for Enhanced Conversion and Lead Generation

10:55 am - 11:45 am
Speaker: Joel Hughes – Founder Paperbak Labs
Topic: Revolutionizing Engagement - Innovative Strategies for Audience Interaction

11:45 am - 12:10 pm
Speaker: Jacob Donnelly – Founder, A Media Operator and Former Publisher of The Morning Brew
Topic: Content, Community, and Commerce: A Trio for Media Success

12:20 pm - 1:15 pm Lunch Break

1:15 pm – 1:45 pm
Speaker: Dick Tofel, Former President of ProPublica and Author of the newsletter Second Rough Draft
Topic: Thinking About AI and the News Business

1:50 pm – 2:30 pm
Speaker: Matt Domo, CEO & AI Digital Strategy Expert, FifthVantage, A Founder of AWS, 12-Year Veteran Microsoft
Topic: Embracing AI in Publishing: Transforming Fear into Productivity

2:35 pm - 3:10 pm
Speakers: Bill Levine - VP/Publisher of Inside Precision Medicine at Mary Ann Liebert Inc. and Joetta Gobell - SVP Data Strategy & Insights at Dotdash Meredith
Topic: Live Audience Architect Podcast Q&A  - Transforming Behavioral Insights into Action: Strategies to Elevate Audience Engagement  

3:15 pm - 3:45 pm
Speaker: Casey Cornelius – CredSpark
Topic: Data-Driven Engagement: Leveraging Interactivity for Deeper Connections

3:45 pm - 4:20pm
Speaker: Annemarie Dooling- VP Audience Growth & Content Monetization, Gannett USA TODAY NETWORK
Topic: Developing Audience Experiences Focus on Engaging Visual Content, Designing Reader Journeys, and Understanding AI and Experimentation in Newsrooms 

4:30 pm - 5:30 pm: Networking and Cocktails