MACMA March 7, 2024 Webinar
Embracing Disruption: Leveraging Change to Challenge the Status Quo and
Enhance Technology Decision-Making
This webinar has already occurred and the recording will be available in the MACMA Members-only section in the next week.

Sometimes a calculated untangling of old processes is the only way forward. When nothing else seems to be working and you start to lose trust in your data integrity, it’s time to pull it apart. At HBR we took a step back and asked: who are our visitors and subscribers, how are they interacting with us, what are all the touchpoints, and what do they mean? Join us and learn how we rebuilt the way we think about data definitions and launched a new marketing platform in order to future-proof our architecture and build a scalable model for a consumer-centric communication system that relies on the what, how, and when of interactions.

Date:  Thursday, March 7, 2024
Time:  12:00pm EST - 1:00pm EST
Location:  ZOOM
Price:  FREE for MACMA Members, Non- Members $35.00
Speaker:  Nini Diana, Director of Consumer Marketing, Harvard Business Review

ABOUT OUR SPEAKER:

Nini Diana is Director of Consumer Marketing at Harvard Business Review, where she and her team have grown HBR’s subscription revenue by 20% over the last 5 years by leveraging diverse offers and transitioning the business to a more modern tech stack. Nini has been in marketing for over 20 years. In the early 2000s she pivoted to all things digital, spearheading efforts to use behavioral data to create more a relevant strategy across channels. She has worked in educational publishing, ed tech, and food media.