MACMA February 20, 2025 Webinar

Innovating Media: Building Niche Brands in Space, Energy, and Beyond

Description:
Join Ari Lewis, co-founder of Arkaemedia, and Joel Hughes, CTO, for a dynamic conversation about launching and scaling niche media brands like Space, Nuclear, and Tectonic. This webinar will explore the challenges and opportunities of creating targeted content for innovation-driven industries, strategies for audience engagement and monetization, and the critical role of technology in shaping media growth. Ari and Joel will also dive into their collaborative efforts, the rationale for bringing in a B2B veteran to the CTO role, and how Arkaemedia is driving disruption in the media landscape. Whether you’re a publishing executive, content marketer, or audience strategist, this session will provide actionable insights for navigating the future of niche media.

MACMA IS OFFERING THIS WEBINAR FOR FREE TO EVERYONE!

CLICK HERE TO REGISTER

Speakers:

Ari Lewis
Ari Lewis is the co-founder of Arkaemedia, a media company focused on niche industries like space, nuclear energy, and tectonics. He has launched multiple successful brands under Arkaemedia, amplifying key narratives in these innovation-driven sectors.

Joel Hughes
Joel Hughes, CTO of Arkaemedia, is a B2B media veteran with expertise in audience development and digital strategy. A Folio: Top 100 innovator, he drives Arkaemedia’s growth through technology and strategic vision.

Programming Schedule

MACMA's core mission is serving the community and supporting audience development professionals at all levels. We achieve this by creating opportunities for education, fostering networking connections, and offering career development assistance. We aim to empower you to learn, grow, and attain your objectives within the rapidly evolving media landscape.

As an organization, we are committed to forward-thinking initiatives with a strong emphasis on emerging technologies. We provide a platform for our members to engage, participate, and share their insights actively. If you have ideas for potential programming, please don't hesitate to contact us at [email protected].

Our programming series exemplifies our dedication to fulfilling our mission. We look forward to your participation in our upcoming events. Keep in mind that MACMA membership also grants you access to exclusive discounts for partner events. Join us in shaping the future of media and audience development!